Gabriel Agreste

Gabriel Agreste is Adrien's father and a famous fashion designer, creating and owning the brand Gabriel. With the Butterfly Miraculous, when inhabited by Nooroo, he transforms into Hawk Moth (Le Papillon in the French version, which translates to "The Butterfly"), who is the main antagonist of Miraculous: Tales of Ladybug & Cat Noir. He wants Ladybug and Cat Noir's Miraculouses for himself in order to obtain absolute power and grant his secret wish. To achieve his goals, he creates and controls the akumas, purple butterflies infected with evil who can transform normal people into supervillains.

In "The Collector", in order to avoid suspicion of being Hawk Moth, he akumatizes himself into the Collector, a supervillain who has the power to imprison any person or object within his magical book.

Physical appearance
Gabriel is tall with combed-back light blond hair and blue eyes.

Civilian attire
He wears black-framed silver glasses. He has a white dress shirt underneath a silver vest with red buttons and a cream-colored dress jacket, along with a red-and-white striped tie. He also wears red dress pants and white shoes with red laces. On the middle finger of his left hand, he has a silver band ring.

As Hawk Moth
Hawk Moth wears a dark purple dress shirt with a black butterfly-shaped lapel, the Butterfly Miraculous brooch on the center of the collar, and black dress pants. Over the majority of his face and neck, he wears a silver mask. Whenever he is controlling someone with an akuma, a bright pink butterfly-shaped outline appears on his face and around his eyes. He also has a dark indigo cane as the tool of his Miraculous.

As the Collector
The Collector's skin is pale purple. His hair sticks up in a point and is white with black vertical stripes, however, along with the back of his head and his neck is black. He wears a black dress suit with a white lapel, stiff shoulders, and black and red downward-bent stripes on the front. Each lower sleeve has a white stripe, and the Collector's hands have white gloves. Also, he wears black dress pants. His high heel boots are connected to his body suit, and they are black with black and white striped heels.

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As Scarlet Hawk Moth
Almost the same as Hawk Moth, but with difference that his skin is red color themed. }}

Personality
Gabriel comes off as cold, harsh, and very strict. He is very protective of his son Adrien, having kept him home for most of his life, although having a distant and closed relationship with him. Despite this, he can also be respectful and kind at times, especially when needing to act professionally. According to Adrien in "Adrien's Double Life", ever since the disappearance of his wife, he is a changed man. He misses his wife greatly, and he sometimes has to be reminded to not forget that his son is also grieving. While he does seem to genuinely care for Adrien, this is often in a possessive way, with Gabriel not wanting anything bad to happen to him and making executive decisions about how to keep his son safe without considering how he may feel, such as in "The Bubbler", when he unjustly deems Nino a bad influence for Adrien and forbids him from coming to his home ever again. He also strongly dislikes taking orders from anyone, even if they are from people who are trying to help and protect him, such as Ladybug and Cat Noir. A strong example of this is when in "Simon Says", he tells Cat Noir he doesn't need a superhero to save him and he shuts up after Cat Noir tells him he isn't above everyone else.

He is obsessed with finding a way to save his wife, but is willing to give up his evil ways to protect Adrien from being caught in the crossfire or being targeted by the villains he creates. Nonetheless, as shown in “Sandboy”, when he tells Nooroo that he’s going to kidnap the kwami friends of the latter as a gift, it’s evident that he has become power-hungry due to being Hawk Moth for a long time and has gotten addicted to yearning power to the extreme degree that he’ll grasp every opportunity to seize the power in order to have easier access on stealing the Ladybug Miraculous and Cat Miraculous, therefore explaining why he decides to return his villain position in “Queen Wasp”.

As Hawk Moth, he is cold, cunning, and determined. His goal is to claim the Ladybug and Cat Miraculouses to gain their absolute power necessary to achieve his dearest secret wish, not caring if he causes people harm in the process. However, he can be merciful, as seen in "Gorizilla" when he orders Gorizilla to drop Ladybug in order to save Adrien who is falling off the building. He is also aware of the equivalent exchange drawback of making a wish with the Miraculouses, every wish having a reaction to maintain balance in the universe, but it doesn't appear to bother him. His akumatized villains are his most powerful known weapon, and he chooses his victims carefully and cleverly, usually people who are emotionally at their weakest, giving them ideas if they're struggling to think one up. He is a skilled liar and manipulator, persuading people that he cares about their problems and giving them powers to help solve them when in reality, he does so because he wants them to retrieve the Miraculouses for him. If things aren't going his way, he easily loses his patience, threatening harm to Ladybug, Cat Noir, and even to the villains he creates. After a villain's defeat, Hawk Moth determinedly vows revenge and, while stopping for a while afterward, doesn't wait too long to try again with his akumas.

Being a master manipulator, he can see through the deception of others as seen in several episodes. He also has a bit of a habit of celebrating too soon when the heroes get weaken by his many akumatized villains, thinking it will get him closer to the heroes’ Miraculouses, showing that he can be hasty and impatient, blinded by the prospect of victory.

As a civilian
Gabriel is an expert at designing fashions for clothes, accessories, and jewelry. Additionally, owning the Gabriel brand, he is well-versed at running a business, including solving problems by phone concerning design issues and presenting himself professionally in front of others.

As Hawk Moth
Despite he doesn't fight directly often, Hawk Moth is a capable sword fighter, being able to defend himself and destroy miniature missiles from his own lair's defense protocol with his swordstick. Even without being transformed, Hawk Moth's Miraculous allows him to feeling negative emotions like an empath, so he can precisely pinpoint the person's name and the reason why they are sad or angry. Furthermore, Hawk Moth can control many akumas to form a swarm that makes a large version of his head, which he can speak through.

Hawk Moth's main superpower is Akumatization, corrupting butterflies with dark energy which transforms them into akumas and then sending them out to possess an object of a vulnerable person. If they agree to serve him, he transforms them into supervillains by corrupting their personalities and granting them a wide variety of superpowers or special abilities. He can also telepathically communicate with his "winners", a pink butterfly-shaped outline appears in front of his and the villains' faces when he does so. However, Hawk Moth is only able to create one villain at a time over the course of an indeterminate amount of time, needs to convince his victims to accept the powers that he grants, and the akumatized supervillains that he creates do still have a will of their own and can either disobey him or carry out his orders incompetently. For a brief amount of time though, he can control the villain's body and make them feel intense pain, preventing the person from doing anything if they are starting to stray from his commands.

When an akuma isn't purified by Ladybug, it will multiply and turn other people into frozen copies of the original akumatized villain. Hawk Moth can recall and trap the original akuma in the top of his cane in order to release it again when the victim gets sad or angry once more. This turns the victim into the same akumatized villain, but it also unfreezes the copies of them, which the original villain can command and control. However, once the original akuma is de-evilized, its copies vanish, reverting the duplicates of the villain back to normal.

As the Collector
The Collector is able to trap objects and people in the form of drawings inside his notebook. He throws the notebook like a boomerang, and while the notebook can go very far distances, once it captures something or someone by hitting them, it returns to him wherever he is. He can also utilize the notebook as a shield against projectiles, opening the book, either holding it sturdily or waving it around, so it traps the object being thrown towards him. Anything it passes through is trapped no matter how big it is. However, there is a limit to how much can be absorbed, as shown when Ladybug used a makeshift conveyor belt to launch a barrage of Adrien's CDs at him, and he used his book to absorb them. When he then tried to absorb Ladybug, he found that the book's pages were all full and could not absorb anything more.

Additionally, The Collector is quick and agile, easily flipping, jumping, and dodging attacks.

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As Scarlet Hawk Moth
Almost the same as Hawk Moth, but with difference that as Scarlet Hawk Moth he can with extra power, gained by akumatized his assistant into Catalyst, create more than one akuma to gain the army to defeat Ladybug and Cat Noir. }}

Adrien Agreste/Cat Noir
Despite being protective of his son, Gabriel's relationship with Adrien is distant. He and Adrien do not spend time together often, which greatly upsets the latter. He is also very controlling of what Adrien does, having his schedule planned from day to day and not allowing him to go to school without his bodyguard to ensure his safety. However, some if not all of his actions towards Adrien are because he is overprotective. To some extent, he does openly seem to care for his son, wanting to get him a birthday present in "The Bubbler" despite not choosing it for Adrien himself. In "Simon Says", he shows that he's proud of him by telling Ladybug that he's perfect and a lot like his mother. After being saved by Ladybug and Cat Noir, he finds Adrien in his room and hugs him. When bringing a present to Adrien in "A Christmas Special", he panics when he finds that his son isn't in his room and demands that he be found. He's relieved once Adrien returns. As he sadly explains to Adrien, he can't bear to lose him after losing his wife. He also listens to Adrien about allowing a crowd of people into their mansion to celebrate Christmas with them. In "The Collector" he says he views Adrien as one of the few things he has left of his wife after she left, and in "Riposte", when Kagami attacks Adrien, Hawk Moth orders her to stop, and tells her that she can have her revenge later (not actually intending to let her do so), hinting at his care for him even while doing his supervillain work. This is also displayed when he sacrifices victory and proving his theory in "Gorizilla" when he tells the titular villain to drop Ladybug in order to save Adrien, even though he had the opportunity to take her Miraculous.

Like with Ladybug, if to a slightly lesser extent, Hawk Moth despises Cat Noir and intends to take his Miraculous. In the episodes "Dark Cupid", “Princess Fragrance", and "The Puppeteer", Hawk Moth allows Cat Noir to be used indirectly against Ladybug to retrieve her Miraculous. When Gabriel meets Cat Noir in "Simon Says", he isn't pleased when the superhero starts giving orders to protect him; yet when Cat Noir insists more, Gabriel tells him that he is headstrong and that he reminds him of someone, after which he turns to face a portrait of his wife. He shakes hands with Cat Noir after being saved by him and Ladybug. He also notices both Cat Noir's and Adrien's rings and appears to become suspicious.

In "Gorizilla", he acts upon these suspicions. But after seeing Cat Noir and "Adrien" side-by-side (unaware that the latter was actually Wayhem in disguise), he is fooled by his son's trick and feels relief that Adrien wasn't the hero and his sworn enemy.

Marinette Dupain-Cheng/Ladybug
Gabriel recognizes Marinette as a skilled hat maker and lets her prove that her hat is her own creation in the contest he was judging. When she does, he compliments her hat and declares her the winner. He treats her coolly in "The Collector" when she visits him and returns the Miraculous spellbook to him, and accepts her request by letting Adrien go back to school again. In “Frightningale”, he believes that Marinette would be a good choice to play Ladybug in Clara Nightingale’s music video.

Hawk Moth wants nothing more than to defeat Ladybug, take her Miraculous, and make her suffer once he wins. While he despises both Ladybug and Cat Noir and wants both of their Miraculous, he seems to blame Ladybug more when he fails and feels more aggression towards her. The reason is unknown, but it is most likely because she is the only one who can capture the akumas he creates and turns them back to normal. However, when in his civilian guise, he acts as he respects her, pretending to trust her to protect him and chatting with her about Adrien when she and Cat Noir are guarding him in "Simon Says". He also doesn't hide his interest in her earrings. Under the threat that his identity would be exposed in "The Collector", he threw Ladybug off his trail by akumatizing himself, fooling her into thinking Hawk Moth was someone else.

When he sees that Adrien wasn't going survive the jump in "Gorizilla", Gabriel as Hawk Moth knew that Ladybug was the only one who can save him, so he commanded the titular villain to let her go so she could.

Akumatized villains
The only purpose Hawk Moth has in creating akumatized villains is that he needs them to retrieve Ladybug and Cat Noir's Miraculouses from them. He pretends to be a caring friend, promising to assist them with their frustrations by giving them powers, just as long as they return the favor by retrieving the Miraculouses. If necessary, he will lie to them as well, such as telling them the superheroes are being dishonest. He often stays involved with what they're doing, and he'll give advice or plans to them in some situations.

However, if an akumatized villain doesn't follow through with obtaining the Miraculouses, Hawk Moth gets furious. He becomes frustrated when The Bubbler kicks a bubble that holds Ladybug and Cat Noir into the sky without getting their Miraculouses, and when the Evillustrator avoids his responsibility, preferring to prepare for a date with Marinette, he temporarily controls the villain's body to urge him to carry out his primary task. He does the same thing to Pixelator when he says he doesn't have time to chase Ladybug and is more interested in getting a photo shoot of Jagged Stone. Hawk Moth even threatens to remove Dark Cupid's powers in the episode of the same name if he doesn't bring him Ladybug's Miraculous.

Noteworthy occasions when he has a different relationships with his victims include Manon/The Puppeteer, to whom he shows more kindness, even sometimes praising her; Markov/Robostus, who becomes his adversary in obtaining the Miraculouses and attacks him; August/Gigantitan, who due to his young age is unable to follow his commands; and Adrien's bodyguard/Gorizilla, whom he simply uses for his own agenda.

Nooroo
Gabriel views Nooroo, his kwami, as nothing more than his slave. After Gabriel proclaims that he intends to use the Butterfly Miraculous' power to create supervillains instead of superheroes, Nooroo attempts to tell him that the Miraculous aren't supposed to be used for evil, but he refuses to listen. He yells at Nooroo, reminds him that he is his master now, and demands his obedience.

Emilie Agreste
Not much is known about the relationship between the couple. However, Gabriel did genuinely and strongly care for his wife. There are moments that show he misses her a lot, including in the Christmas special when he sadly looks at the portrait of her in his atelier. According to Adrien in the webisode "Adrien's Double Life", ever since Emilie disappeared, Gabriel has not been the same. He has an image of her in the Butterfly Miraculous. In "The Collector", he tells Adrien the Miraculous Spellbook was his last gift from his wife, and he tells Marinette that he got the book while he and his wife were overseas.

Nathalie Sancoeur
Gabriel trusts his personal assistant, Nathalie, to take care of tasks for him and Adrien. He doesn't appreciate when she messes up, however, as when he gets impatient with her when she forgets to get a birthday present to give to Adrien on his behalf. When she gives him useful advice, he listens intently and takes it, as when he agrees with her to let Adrien attend public school in "Stoneheart" and to be there for Adrien on their first Christmas without his wife in "A Christmas Special". He trusts her enough that she knows that he is Hawk Moth, explaining his scheme to her about throwing Adrien and Ladybug off his trail in "The Collector".

Nino Lahiffe
Gabriel has a strong distaste for Nino and believes that Nino is a bad influence on Adrien. When Nino objects to him not allowing Adrien to have a birthday party in "The Bubbler," Gabriel, displeased with his authority and decisions being questioned, tells Nino that he is not allowed in the mansion anymore because he is a bad influence on his son. However, in "Simon Says", he appears to have either forgotten about this or gotten over it, as he hardly acknowledges his presence inside the mansion.

Chloé Bourgeois
While Gabriel doesn't care much for Chloé, he acknowledges in "Despair Bear" that he relies on Chloé's cruelty and nastiness to make people emotionally vulnerable enough to be akumatized, so much so that he sends out an akuma ahead of an opportune victim when she holds a huge party.

Trivia

 * Gabriel is named after Gabrielle "Coco" Chanel, who created the French designer brand, Chanel.
 * Gabriel is Marinette's role model, as she hopes to be a great fashion designer just like him.
 * Gabriel's phone number as listed in Adrien's phone contacts is +33678424.
 * In "The Evillustrator", Chloé bribes Sabrina using a beret that Gabriel Agreste designed.
 * Gabriel has a secret safe behind the painting of Emilie Agreste in his atelier. It contains the Peacock Miraculous, a picture of Emilie Agreste, tickets for Tibet, and a book about the Miraculouses.
 * In "Volpina", Adrien takes the Miraculous book, unbeknownst to Gabriel, and the book eventually ends up in Marinette's hands. Once he discovers that it’s missing in "The Collector", he, despite having the book's pages saved digitally, becomes very angry and punishes Adrien, most likely due to the book making him the primary suspect for being Hawk Moth.
 * The painting of Emilie Agreste also conceals another secret — access to the entrance to Hawk Moth's lair. The passage opens when certain spots of the painting are pressed.
 * Hawk Moth is also called "Butterfly" in other early sources.
 * In the Castilian Spanish version, Hawk Moth's name is Lepidóptero, which comes from the scientific order called Lepidoptera, which contains all butterflies and moths.PV LQ (193).png
 * Hawk Moth's appearance is very different from his appearance in the Ladybug PV. In the PV, he doesn't wear a mask, has white hair and silver eyes, and wears a white dress suit with a pale tan vest and bow.
 * After sending an akuma, he rotates his staff with his left hand, which possibly indicates he's left-handed.
 * Both the butterfly and the moth symbolize change or personal evolution. This is likely in connection with his ability to corrupt and transform others into his henchmen.
 * The design of Hawk Moth's mask is a reference to the supervillain Fantômas from the 1964 French film with the same name.
 * As revealed in "The Dark Owl", Hawk Moth's intentions for getting Ladybug and Cat Noir's Miraculouses is to change a past event.
 * Hawk Moth usually reveals his name to his victims when he corrupts them. However, he never gave out his name to the Evillustrator or Darkblade.
 * As seen in episodes like "Darkblade", "Antibug", and "Princess Fragrance", Hawk Moth has the time and ability to akumatize more than one person a day, even though it is not more than one person each time.
 * In "Timebreaker", however, he is able to twice akumatize Alix for the two of them to operate concurrently, by virtue of the timeline of events being altered by her time-traveling ability.
 * He can take away the power of his akumatized villains and cause them pain, which gives him leverage, though the ability was originally meant to be a fail-safe if the akumatized hero's power was used wrongly or for evil.
 * This power is first seen in use in the episode Catalyst
 * He sometimes uses puns, such as telling the akuma in "The Evillustrator" to "draw [Nathaniel] into our evil web."
 * Gabriel is one of the tallest characters in the series.
 * In some dubs, Gabriel and Hawk Moth have different voice actors. Examples are the Brazilian Portuguese, Polish, Hebrew, and Hungarian dubs.
 * He is the only known Miraculous holder so far to use his powers for evil.
 * In "Volpina", Adrien confuses a previous owner of the Butterfly Miraculous for Hawk Moth upon seeing his picture in the Miraculous spellbook.
 * Wilfried Pain has confirmed that Hawk Moth also has an origin story.
 * Thomas Astruc additionally confirmed that Season 2 will explain how Hawk Moth found the Butterfly Miraculous.
 * Astruc also intends for Season 3 to reveal why Hawk Moth needs the Miraculouses.
 * According to the Miraculous Ladybug San Diego Comic-Con 2016 panel and Los Angeles Comic Con 2016 panel, Hawk Moth will team up with another recurring villain in Season 3, doubling him as a threat.
 * Also, in the former panel, it was revealed that Hawk Moth might be scared of someone for once.
 * Gabriel’s akumatized form, “The Collector” will return in the two-episode special "Heroes' Day".
 * Despite his transformation sequence showing Gabriel removing his tie, when he detransforms in "The Collector" his tie is present.

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